denotation: The primary, surface, literal, or explicit meaning of a signifier such as a word, phrase, or symbol; that which a word denotes, as contrasted with its connotation; the aggregate or set of objects of which a word may be predicated
çekim: çoğul denotasi-denotasi
zıt: konotasi
köken: From Dutch denotatie, from French dénotation, from Latin denotatio.